Some of the industries who are more tolerable to recession are:

Health Care: No matter how limited a household budget is, health concerns are at the top priority.

Energy Sectors: Heating or cooling homes, and in general energy cost, are unavoidable. Alternative renewable energy and all of its derivatives are somehow prone to recession.

Education: Majority of people, who lose their jobs, consider upgrading their skills by attending college or university. School teachers are also relatively recession proof.

Security: The role of security is of importance to both individuals and at the city level. Police officers and security guards are in demand regardless of how economy is doing.

Here is an interesting observation. Candy suppliers are experiencing a boost in sale. After all, it is much less expensive to treat yourself with candy than going to a fancy restaurant. There is a lesson to be taught here. People DO spend money, even in recession, but in a DIFFERENT way.

Even if a business is in an industry that has hit by recession, it might be able to have a comfortable recession ride out. How? By tapping into the market from a different angle. What that means is to re-define your target market. By analyzing your market, the opportunities start to unfold itself to you.

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